The right product at the right time.
A bit of a cliche in the world of marketing. But for this product in terms of what it means for our environment and for our fuel economy, it seems to be true.
Most people would like to do their bit to make the environment less polluted - and we don't want a pollution haze like Los Angeles in London, do we?
Global warming is a fact. If you have any doubts about this, take a look at the award-winning film ex Vicepresident Al Gore produced, called "An Inconvenient Truth"
You can watch the trailer at the site.
Well, there is a product which claims to reduce emissions by 30% atleast. EthosFR, produced by the Californian company Ethos Environmental. It is being used by governments and big industrialists alike. The Chinese government in Beijing is importing it to improve their air quality for the Olympics in 2008.
But to make a real impact on eradicating Global Warming, Ethos Environmental started to bottle the product and offers us, the consumers, the possibility to address "one vehicle at a time".
And it gets even better, the product also claims to save us money on fuel and to increase the engine lifetime.
One of the first customers in the UK, Wally Taylor from Buckingham tested it and achieved an actual saving over 2000 miles of 17p per litre on his 6 year old Volvo. This means that one bottle of EthosFR could save us 5 times what we pay for it.
An interesting product. It deserves to be presented as the product of the week.
Your Drive4Life editorial team
A bit of a cliche in the world of marketing. But for this product in terms of what it means for our environment and for our fuel economy, it seems to be true.
Most people would like to do their bit to make the environment less polluted - and we don't want a pollution haze like Los Angeles in London, do we?
Global warming is a fact. If you have any doubts about this, take a look at the award-winning film ex Vicepresident Al Gore produced, called "An Inconvenient Truth"
You can watch the trailer at the site.
Well, there is a product which claims to reduce emissions by 30% atleast. EthosFR, produced by the Californian company Ethos Environmental. It is being used by governments and big industrialists alike. The Chinese government in Beijing is importing it to improve their air quality for the Olympics in 2008.
But to make a real impact on eradicating Global Warming, Ethos Environmental started to bottle the product and offers us, the consumers, the possibility to address "one vehicle at a time".
And it gets even better, the product also claims to save us money on fuel and to increase the engine lifetime.
One of the first customers in the UK, Wally Taylor from Buckingham tested it and achieved an actual saving over 2000 miles of 17p per litre on his 6 year old Volvo. This means that one bottle of EthosFR could save us 5 times what we pay for it.
An interesting product. It deserves to be presented as the product of the week.
Your Drive4Life editorial team
published: 29th July 2006
Feature
Environment
Environment
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Saving the planet - "one vehicle at a time" is the slogan of Ethos Environmental, a company in San Diego...
